Finance dashboard and brand
Tidewell
Know where your money flows. Reports, cash flow and planning for people who like their numbers calm.
Overview
Small business money lives across bank tabs, card statements and a spreadsheet nobody updates. Tidewell pulls it into one dashboard: accounts, budgets, upcoming bills and goals. We renamed the product, drew the mark, set the system in light and dark, and shipped both themes.
- Year
- 2026
- Scope
- Naming, identity, dashboard theming
- Platform
- Web app
- Type
- Geist and Geist Mono
Idea
Calm numbers
The product began as Statsnap, a name that promised a quick snapshot. The dashboard was really about flow: money in, money out and what is left. The brief became one word, calm.
Name
Tidewell
Money rises and falls like a tide; a well is where you keep what matters. Tidewell sounds steady, reads as a proper noun and leaves room for reports, planning and anything else the product grows into.
Mark
The level inside the well
A circle holds a single wave: the waterline of your balance. Shallows above, cobalt below. It works as a solid disc at favicon size and as a full illustration on a poster.
Colour and type
Cobalt on paper
One confident cobalt, a pale shallows tint for fills and charts, and near-black ink. Geist carries the interface and Geist Mono sets every figure so columns of money line up.
Product
Light by default, dark when you want it
The dashboard ships in light, with a dark mode one click away in the sidebar. Dark mode uses an ink ladder of surfaces, controls that sit raised on the cards, and translucent white text, while the cobalt and the gain and loss colours stay the same.
Launch
Ready to share
The lockup on cobalt and on black, plus a brand presentation with the hero, a live figure card, the profile and the app icon.
Next project
Daybook →
Time off and calendar app
