AI logistics dashboard and brand
Lintas
AI dispatch for every hub. The one thing to act on, first.
Overview
Dispatchers juggle hubs, fleets, delays and weather at once. Lintas is an AI logistics dashboard that plans routes and matches drivers, then surfaces the single stop that needs a human. We renamed it, built the brand around that idea and redesigned the dashboard.
- Year
- 2026
- Scope
- Naming, identity, dashboard design
- Platform
- Web app
- Type
- Inter Tight and Geist Mono
Idea
The one thing to act on
The product began as NexRoute, a dashboard where every metric shouted. Dispatchers do not need more numbers; they need the one stop that is about to go wrong. That became the brief for the name, the mark and the product.
Name
Lintas
Lintas means across in Indonesian and Malay: across hubs, across cities, across the route. Short, lowercase and easy to say on a busy dispatch floor.
Mark
Two stops on one route
A route leaves one stop and arrives at another. The lime stop is the one that matters, the same way the product highlights the one shipment to act on.
Colour and type
Signal lime on depot ink
Signal Lime is reserved for the stop that matters. Depot Ink, moss and paper keep everything else quiet, and a route blue marks movement on maps.
Product
A dashboard that points
The overview leads with an AI note about the hub that needs attention, then shipments, fleet status and transit times. The same identity runs down to the shipping label.
Launch
Ready to share
The lockup on lime and on ink for social posts and Dribbble.
Next project
Evenly →
Fintech product
