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Fintech product

Evenly

Invoices out. Payments in. Even.

Evenly brand presentation: hero, reconciliation card, icon, profile and poster

Overview

Evenly is a receivables app for small businesses: send invoices, match payments and close the month with nothing left over. It started as a generated dashboard. We named it, gave it a mark that explains the product, and redesigned the receivables view so every number reconciles.

Year
2026
Scope
Naming, identity, product design
Platform
Web app
Type
Geist and Geist Mono
01

Idea

From generated to designed

The first version was a generated invoicing dashboard: every card the same weight, numbers that never added up to anything. We rebuilt it around one question a business owner actually asks: is everything paid?

The generated Evenly dashboard before the redesign
The designed Evenly receivables view after the redesign
02

Name

Evenly

The working name, Bilkora, said nothing about the job. Evenly is the outcome every bookkeeper wants: invoices and payments that come out even.

Evenly primary lockup
03

Mark

Two invoices, one payment

Two bars on top are invoices; the bar below is the payment that settles them. The green segment is the moment an invoice is paid, the same green the app uses for Paid. Together the bars also make an equals sign.

Evenly app icon on an ink tile
04

Colour and type

Ledger green, warm ink, paper

A calm, bookish palette instead of loud fintech neon: Ledger Green for paid and for the brand, warm ink and paper, with sand and clay for supporting states.

Evenly colour palette
Ledger Green#1F7A4D
Ink#1B1A17
Sand#E9E6DF
Clay#C2622A
Paper#FBFAF8
05

Product

Every number reconciles

The receivables view leads with what is outstanding, collected and overdue, and every invoice traces to the payment that cleared it.

Evenly receivables dashboard
Evenly invoice design
06

Launch

Books that come out even

A poster that tells the whole story in one reconciliation, and the lockup on green and on ink for social posts and Dribbble.

Evenly poster: books that come out even
Evenly lockup on Ledger Green
Evenly lockup on ink

Next project

Waggle →

Email automation app and brand

Waggle brand presentation: lockup, profile, poster, app icon and dock

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