Brand identity and revamp
Cohora
Find the customers who matter. Marketing that finds its own audience.
Overview
Cohora segments customers with AI, writes the campaign and sends it to the people most likely to act. It began as an existing marketing site that we revamped into our own product: we named it and built the brand first, then the site.
- Year
- 2026
- Scope
- Naming, identity, marketing site
- Platform
- Web
- Type
- Inter and Geist Mono
Idea
Find your people
The site we started from sold features. The product’s real promise was simpler: it finds the overlap between who you have and who will buy. Everything in the brand points at that overlap.
Name
Cohora
From cohort, the word marketers already use for a group of customers, softened into something that sounds like a product rather than a report.
Mark
Three cohorts, one overlap
Three circles overlap like a Venn diagram. The shape in the middle is the customer who belongs to every group, the one Cohora is built to find.
Colour and type
Indigo with a lilac glow
An indigo gradient for brand moments, lilac and mist for data, and a deep ink surface for the product. Inter keeps the copy clear.
Website
Marketing that finds its own audience
The revamped site leads with the promise, then shows the product working: cohorts found, campaigns sent and the lift they produced.
Launch
Ready to share
The lockup on indigo and on black for social posts and Dribbble.
Next project
Lintas →
AI logistics dashboard and brand
