Team issue board and brand
Stride
A board for the whole team’s work. Every task moves forward one stride at a time.
Overview
The board was built and working, with drag and drop, filters, due dates and hidden columns, but it shipped under a placeholder name in the sidebar and a different one in the header. We gave it one name, drew a mark that shows work moving, and put both into the app.
- Year
- 2026
- Scope
- Naming, identity, app icons
- Platform
- Web app
- Type
- Geist and Geist Mono
Idea
A board that needed one name
Issues sit in To do, In progress and Done, with priority, owners and dates on every card. The product worked; the name changed depending on where you looked.
Name
Stride
A stride is one confident step forward. It says what a board is for, moving work along, and it is short enough for a sidebar and a browser tab.
Mark
Three cards stepping up
Three cards climb across three columns, each one more solid than the last: a task moving from to do to done. At 32 pixels the cards grow and the tile drops its gradient so the steps still read.
Colour and type
One blue on white
We kept the blue the product already used and gave it a pressed shade, an ink for text and a night for dark surfaces. Status colours stay soft so the blue is the only loud thing on the board.
Product
In the app
The mark sits in the sidebar, the browser tab and the home screen icon, and the name is the same in the header, the page title and the metadata.
Launch
Ready to share
The lockup on blue and on night, and a brand presentation with the board, the icon and a profile.
Next project
Accord →
Sales pipeline CRM and brand
